mindfölness CAMPAIGN DESIGN, 2024
CHALLENGE
Föli, the main bus company in Turku has a strong brand identity, but they came to us with one challenge: how to inform students about Föli's student prices and inspire them to use more of the bus company's services?
INSIGHT
Students today are busy juggling academics, social commitments, and part-time jobs. Föli offers a reliable and efficient way to get around, but we believe it can do more. By offering a peaceful journey, Föli can give students a much-needed moment to unwind, reflect, and to simply be present.
CREATIVE IDEA
We designed a multi-channel campaign, Mindfölness, to connect with students and highlight how Föli can ease their busy lives. The purpose of the campaign was to position Föli as more than just a transportation service, but as a provider of peaceful journeys that allow students to unwind and recharge.
To engage the student community even further, we designed collectible badges, a popular aspect of Finnish student culture. We also suggested Föli to participate in student events to market its benefits.
